Privacy Policy

Last modified August 8th, 2016

Teforia Co. (“Teforia”) has developed the Teforia Infuser (the “Teforia Infuser”), which blends the rich tradition of tea with technology. The Teforia Infuser is equipped with software that collects data regarding the performance of the Tea Infuser, as well as your tea habits, and communicates this information to Teforia to create the ultimate modern tea experience. Teforia uses some of this information to communicate with you via the Teforia mobile application (the “Application”). This Privacy Policy describes our practices regarding the Personal Data (as defined below) we collect from users of our website, located at [] and any other websites which link to this Privacy Policy and our Application (collectively, the “Site”) and online services that we provide to our users of our Teforia Infusers and our Application (“Services”).

This policy answers the following questions: What information do we collect about you and how do we use it? Will we share your personal information with third parties? What choices do you have about the collection and use of your personal information? What security measures do we take to safeguard your personal information?

1. Questions; Contacting Teforia; Reporting Violations.

If you have any questions or concerns or complaints about our Privacy Policy or our data collection or processing practices, or if you want to report any security violations to us, please contact us at the following address or phone number:

Teforia Co.
Attn: Privacy
465 Fairchild Dr. Suite 102
Mountain View, CA 94043

2. User Consent.

By submitting Personal Data through our Site or Services, you agree to the terms of this Privacy Policy and you expressly consent to the collection, use and disclosure of your Personal Data in accordance with this Privacy Policy.

3. A Note About Children

We do not intentionally gather Personal Data from visitors who are under the age of 13. If a child under 13 submits Personal Data to Teforia and we learn that the Personal Data is the information of a child under 13, we will attempt to delete the information as soon as possible. If you believe that we might have any Personal Data from a child under 13, please contact us at [email protected].

4. A Note to Users Outside of the United States

If you are a non U.S. user of the Site or Services, by visiting the Site or using the Services and providing us with data, you acknowledge and agree that your Personal Data may be processed for the purposes identified in the Privacy Policy. In addition, your Personal Data may be processed in the country in which it was collected and in other countries, including the United States, where laws regarding processing of Personal Data may be less stringent than the laws in your country. By providing your data, you consent to such transfer.

5. Types of Data We Collect.

"Personal Data" means (a) data that allows someone to identify or contact you, including, for example, your name, address, telephone number, email address, as well as any other non-public information about you that is associated with or linked to any of the foregoing data, and (b) Teforia Infuser data output that is automatically collected when you use our Teforia Infusers and Application(s), and any additional information (such as the name of the tea and Teforia Infuser settings, etc.) that the user input into the Teforia Infuser and information automatically collected by the Tea Infuser, such as the user’s tea and brewing preference, favorite teas, the times when the user makes tea, etc. (collectively, “Product Data”), to the extent that such data is associated with or linked to data that allows someone to identify or contact you. “Anonymous Data” means data that is not associated with or linked to your Personal Data and includes, but is not limited to, Product Data that is not associated with or linked to data that allows someone to identify or contact you; Anonymous Data does not, by itself, permit the identification of individual persons. We collect Personal Data and Anonymous Data, as described below.

(a) Information You Provide to Us.

• After you download our Application, we will collect Personal Data from you, such as your first and last name, email and mailing addresses, home and billing address information.

• If you access our Services on your mobile device, including through our Application, we may collect your phone number and the unique device id number.

• If you tell us where you are (e.g., by allowing your mobile device to send us your location), we may store and use that information to provide you with location-based information and advertising. If you want to deactivate this feature, you can either reinstall the Application or deactivate GPS on your mobile device.

• When connecting to our Services via a service provider that uniquely identifies your mobile device, we may receive this identification and use it to identify issues with our Services or offer extended services and/or functionality.

• Certain Services may require our collection of your phone number. When necessary we may associate that phone number to your mobile device identification information and profile information.

• When you order a Teforia Infuser or other products on our Site, we will collect all information necessary to complete the transaction, including your name, credit card information, billing information and shipping information.

• We may retain information on your behalf, such as files and messages that you store using your Account, for example, correspondence between you and our customer service agents.

(b) Information You Provide to Facebook and other Social Networking Sites.   The Services allow users to access Facebook to interact with friends and to share on Facebook through Wall and friends’ News Feeds. If you are already logged into the Services and Facebook or another Social Network Service ("SNS"), when you click on “Connect with Facebook,” or a similar connection on another SNS, you will be prompted to merge your profiles. If you are already logged into the Services but not logged into Facebook or another SNS that we support, when you click on “Connect with Facebook,” or a similar connection on another SNS, you will be prompted to enter your SNS credentials or to “Sign Up” for the SNS. By proceeding, you are allowing the Services to access your information and you are agreeing to the Facebook or other SNS’s Terms of Use in your use of the Services. Conversely, if you are not currently registered as a user of the Services, and you click on “Sign in” using Facebook or another SNS that we support, you will first be asked to enter your Facebook or SNS credentials and then be given the option to register for the Services. In this case, we may receive information from Facebook or another SNS to make it easier for you to create an Account on the Site and show our relevant content from your Facebook or SNS friends. Once you register on the Site and connect with Facebook or another SNS, you will be able to automatically post recent activity back to Facebook or the other SNS. Any information that we collect from your Facebook or other SNS account may depend on the privacy settings you have with that SNS, so please consult the SNS’s privacy and data practices. You have the option to disable Facebook Connect at any time by logging into your Account through the Site and going to settings, “About Me,” “Linked Accounts,” and then unselecting “Facebook.” Further, you can edit privacy settings for the reviews that appear on Facebook or disconnect your Services activity stream by visiting the Facebook Applications Settings page.

(c) Information Collected via Technology.

Information Collected by the Teforia Infuser. The Teforia Infuser will automatically collect Product Data, including but not limited to the serial number, firmware version of your Tea Infuser and Infuser usage data. The Teforia Infuser will upload the Product Data to our servers (which may be hosted by a third party service provider) and our servers will record the Teforia Infuser settings that you use. To the extent this Product Data is combined with data about you that would allow someone to identify or contact you, it becomes a part of your Personal Data; however, Product Data may also be stored and used by Teforia in anonymized or aggregated form.

Information Collected by Our Servers. To make our Site and Services more useful to you, our servers collect information from you, including your browser type, operating system, Internet Protocol (“IP”) address (a number that is automatically assigned to your computer when you use the Internet, which may vary from session to session), domain name, and/or a date/time stamp for your visit.

Mobile Services. We may also collect non-personal information from your mobile device if you have downloaded our Application. This information is generally used to help us deliver a tailored experience and the most relevant information to you. Examples of information that may be collected and used include your geographic location, the version of the iOS (or other operating system) used by your mobile device, and the signal strength of your mobile device. In addition, in the event our Application crashes on your mobile device, we will receive information about your mobile device carrier, which allows us to identify and fix bugs and otherwise improve the performance of our Application. This information is sent to us as aggregated information and is not traceable to any individual and cannot be used to identify an individual.

Log Files. As is true of most websites, we gather certain information automatically and store it in log files. This information includes IP addresses, browser type, Internet service provider (“ISP”), referring/exit pages, operating system, date/time stamp, and clickstream data. We use this information to analyze trends, administer the Site, track users’ movements around the Site, gather demographic information about our user base as a whole, and better tailor our Services to our users’ needs. For example, some of the information may be collected so that when you visit the Site or the Services again, it will recognize you and the information could then be used to serve advertisements and other information appropriate to your interests. Except as noted in this Privacy Policy, we do not link this automatically-collected data to Personal Data.

Cookies. Like many online services, we use cookies to collect information. “Cookies” are small pieces of information that a website sends to your computer’s hard drive while you are viewing the website. We may use both session Cookies (which expire once you close your web browser) and persistent Cookies (which stay on your computer until you delete them) to provide you with a more personal and interactive experience on our Site. This type of information is collected to make the Site and Services more useful to you and to tailor the experience with us to meet your special interests and needs.

Pixel Tags. In addition, we use “Pixel Tags” (also referred to as clear Gifs, Web beacons, or Web bugs). Pixel Tags are tiny graphic images with a unique identifier, similar in function to Cookies, that are used to track online movements of Web users. In contrast to Cookies, which are stored on a user’s computer hard drive, Pixel Tags are embedded invisibly in Web pages. Pixel Tags also allow us to send email messages in a format users can read, and they tell us whether emails have been opened to ensure that we are sending only messages that are of interest to our users. We may use this information to reduce or eliminate messages sent to a user. We do not tie the information gathered by Pixel Tags to our users’ Personal Data.

Flash Cookies. When we post videos, third parties may use local shared objects, known as “Flash Cookies,” to store your preferences for volume control or to personalize certain video features. Flash Cookies are different from browser Cookies because of the amount and type of data and how the data is stored. Cookie management tools provided by your browser will not remove Flash Cookies. To learn how to manage privacy and storage settings for Flash Cookies, click here.

How We Respond to Do Not Track Signals. We do currently stop tracking if requested but we will not retroactively delete data unless you request that we delete your account via published customer support channels.

Analytics Services. We use third party analytics services, such as Google Analytics (“Analytics Services”) to help analyze how users use the Site and Services. We use the information we get from Analytics Services only to improve our Site and Services. The information generated by the Cookies or other technologies about your use of our Site and Services (the “Analytics Information”) is transmitted to the Analytics Services. The Analytics Services uses Analytics Information to collect information such as how often users visit the Site, what pages they visit, and what other sites they used prior to coming to the Site. We use the information we get from Analytics Services only to improve our Site and Services. Analytics Services collects only the IP address assigned to you on the date you visit the Site, rather than your name or other personally identifying information. We do not combine the information generated through the use of Analytics Services with your Personal Data. The Analytics Services may also transfer the Analytics Information to third parties where required to do so by law, or where such third parties process Analytics Information on their behalf. Google’s ability to use and share information collected by Analytics Services about your visits to the Site is restricted by the Analytics Services Terms of Use and the Google Privacy Policy. By using our Site and Services, you consent to the processing of data about you by Analytics Services in the manner and for the purposes set out above.

(d) Information Collected from You About Others.   If you decide to invite a third party to create an Account or purchase a product, we will collect your and the third party’s names and email addresses in order to send an email and follow up with the third party and credit you for any referrals through our referral program. We rely upon you to obtain whatever consents from the third party that may be required by law to allow us to access and upload the third party’s names and email addresses as required above. You or the third party may contact us at [email protected] to request the removal of this information from our database.

(e) Information Collected from Third Party Companies   We may receive Personal and/or Anonymous Data about you from companies that provide our Services by way of a co-branded or private-labeled website or companies that offer their products and/or services on our Site. These third party companies may supply us with Personal Data. We may add this information to the information we have already collected from you via our Site in order to improve the Services we provide.

(f) Location Information.   If you have enabled location services on your phone, we may collect your location information to make a map available to the recipients of your messages showing your location. If you do not want this information collected by us, you can disable location services on your phone. We may also use this information to determine the type of water that is available in your location (i.e., whether it is hard of soft), as the type of water may impact the performance of the Tea Infuser and affect the life of the filters used with the Tea Infuser.

6. Use of Your Personal Data

(a) General Use.   In general, Personal Data you submit to us is used either to respond to requests that you make, or to aid us in serving you better. We use your Personal Data in the following ways:

• facilitate the creation of and secure your Account on our network;

• identify you as a user in our system;

• provide improved administration of our Site and Services;

• provide the Services;

• improve the quality of experience when you interact with our Site and Services, and use your Teforia Infuser;

• send you a welcome email to verify ownership of the email address provided when your Account was created;

• recommend teas or blends based on the Product Data from your Tea Infuser (“Tea Recommendations”) and allow you to use these Tea Recommendations, in electronic form as machine instructions only, for use solely with your Tea Infuser;

• send alerts, reminders, and other notifications to you (e.g., notification and recommendations of the availability of specific tea products you may like; reminders about when to change the filter on your Tea Infuser and/or when it is time to order additional tea products; notification of spot level discounts, etc.);

• tailor our Services to your interests and tastes;

• send you administrative email notifications, such as security or support and maintenance advisories;

• respond to your inquiries related to support issues, employment opportunities or other requests;

• send newsletters, surveys, offers, and other promotional materials related to our Services and for other marketing purposes of Teforia.

(b) User Testimonials and Feedback.   We often receive testimonials and comments from users who have had positive experiences with our Services. We occasionally publish such content. When we publish this content, we may identify our users by their first and last name and may also indicate their home city. We obtain the user’s consent prior to posting his or her name along with the testimonial. We may post user feedback on the Site from time to time. We will share your feedback with your first name and last initial only. If we choose to post your first and last name along with your feedback, we will obtain your consent prior to posting you name with your feedback. If you make any comments on a blog or forum associated with your Site, you should be aware that any Personal Data you submit there can be read, collected, or used by other users of these forums, and could be used to send you unsolicited messages. We are not responsible for the personally identifiable information you choose to submit in these blogs and forums.

(c) Creation of Anonymous Data.   We may create Anonymous Data records from Personal Data, including your Tea Recommendations, by excluding information (such as your name) that makes the data personally identifiable to you. We use this Anonymous Data to analyze request and usage patterns so that we may enhance the content of our Services and improve Site navigation. We reserve the right to use Anonymous Data for any purpose and disclose Anonymous Data to third parties in our sole discretion.

7. Disclosure of Your Personal Data

We disclose your Personal Data as described below and as described elsewhere in this Privacy Policy.

(a) Third Party Service Providers.   We may share your Personal Data with third party service providers to: provide you with the Services that we offer you through our Site; to conduct quality assurance testing; to facilitate creation of accounts; to provide technical support; and/or to provide other services to Teforia.

(b) Affiliates.   We may share some or all of your Personal Data with our parent company, subsidiaries, joint ventures, or other companies under a common control (“Affiliates”), in which case we will require our Affiliates to honor this Privacy Policy.

(c) Disclosure to Third Party Companies.   We may enter into agreements with companies that offer their products and/or services on our Site (“Third Party Companies”). A Third Party Company may want access to Personal Data that we collect from its customers. As a result, we may disclose your Personal Data to a Third Party Company; however, we will not disclose your Personal Data to any Third Party Company for the Third Party Company’s own direct marketing purposes, unless you have “opted-in” by following the instructions we provide to allow such disclosure. If you have opted-in to receive email communications from a Third Party Company and later wish to discontinue receipt of these emails, please contact the Third Party Company directly to update your preferences. The privacy policies of these Third Party Companies may apply to the use and disclosure of your Personal Data that we collect and disclose to such Third Party Companies. Because we do not control the privacy practices of Third Party Companies, you should read and understand their privacy policies.

(d) Payment Services Provider.   Teforia uses Stripe third party service providers for payment services.

(e) Corporate Restructuring.   We may share some or all of your Personal Data in connection with or during negotiation of any merger, financing, acquisition or dissolution transaction or proceeding involving sale, transfer, divestiture, or disclosure of all or a portion of our business or assets. In the event of an insolvency, bankruptcy, or receivership, Personal Data may also be transferred as a business asset. If another company acquires Teforia’s business, or assets, that company will possess the Personal Data collected by us and will assume the rights and obligations regarding your Personal Data as described in this Privacy Policy.

(f) Social Networking Sites.   Some of our Applications and Services may enable you to post content to SNSs (e.g., Facebook or Twitter). If you choose to do this, we will provide information to such SNSs in accordance with your elections. You acknowledge and agree that you are solely responsible for your use of those websites and that it is your responsibility to review the terms of use and privacy policy of the third party provider of such SNSs. We will not be responsible or liable for: (i) the availability or accuracy of such SNSs; (ii) the content, products or services on or availability of such SNSs; or (iii) your use of any such SNSs.




(g) Public Profile.   Certain portions of the information you provide to us may also be displayed in your Profile. As an essential element of the Services, most of the Personal Data you explicitly provide to us when you register or update your Profile is displayed on your Profile. In order for your Profile to be made public, you must go to your profile settings and then to profile visibility. Your Profile is intended for public viewing. Your photos, posts, friends, and other content you post to the Site or through the Services are also meant for pubic consumption. We may display this content on the Site or through the Services and further distribute it to a wider audience through third party sites and services. Once displayed on publicly viewable web pages, that information can be collected and used by others. We cannot control who reads your postings or what other users may do with the information that you voluntarily post, so it is very important that you do not put Personal Data in your posts. Once you have posted information publicly, while you may still be able to edit and delete it on the Site or through the Services, you will not be able to edit or delete such information cached, collected, and stored elsewhere by others (e.g., search engines).

(h) Other Disclosures.   Regardless of any choices you make regarding your Personal Data (as described below), Teforia may disclose Personal Data if it believes in good faith that such disclosure is necessary (a) in connection with any legal investigation; (b) to comply with relevant laws or to respond to subpoenas or warrants served on Teforia; (c) to protect or defend the rights or property of Teforia or users of the Site or Services; and/or (d) to investigate or assist in preventing any violation or potential violation of the law, this Privacy Policy, or our Terms and Conditions.

8. Third Party Websites

Our Site may contain links to third party websites. When you click on a link to any other website or location, you will leave our Site and go to another site, and another entity may collect Personal Data or Anonymous Data from you. We have no control over, do not review, and cannot be responsible for, these outside websites or their content. Please be aware that the terms of this Privacy Policy do not apply to these outside websites or content, or to any collection of your Personal Data after you click on links to such outside websites. We encourage you to read the privacy policies of every website you visit. The links to third party websites or locations are for your convenience and do not signify our endorsement of such third parties or their products, content or websites.

9. Your Choices Regarding Information.

You have several choices regarding the use of information on our Service:

(a) Email Communications.   We will periodically send you free newsletters and emails that directly promote the use of our Site or Services. When you receive newsletters or promotional communications from us, you may indicate a preference to stop receiving further communications from us and you will have the opportunity to “opt-out” by following the unsubscribe instructions provided in the email you receive or by contacting us directly (please see contact information below). Despite your indicated email preferences, we may send you service related communications, including notices of any updates to our Terms and Conditions or Privacy Policy.

(b) Cookies.   If you decide at any time that you no longer wish to accept Cookies from our Service for any of the purposes described above, then you can instruct your browser, by changing its settings, to stop accepting Cookies or to prompt you before accepting a Cookie from the websites you visit. Consult your browser’s technical information. If you do not accept Cookies, however, you may not be able to use all portions of the Service or all functionality of the Service. If you have any questions about how to disable or modify Cookies, please let us know at the contact information provided below.

(c) De-Linking SNS.   If you decide at any time that you no longer wish to have your SNS account (e.g., Facebook) linked to your Account, then you may de-link the SNS account in the “preferences” section in your account settings. You may also manage the sharing of certain Personal Data with us when you connect with us through an SNS, such as through Facebook Connect. Please refer to the privacy settings of the SNS to determine how you may adjust our permissions and manage the interactivity between the Services and your social media account or mobile device.

(d) Changing or Deleting Your Personal Data.   You may change any of your Personal Data in your Account by editing your profile within your Account or by sending an email to us at [email protected]. You may request deletion of your Personal Data by us, and we will use commercially reasonable efforts to honor your request, but please note that we may be required to keep such information and not delete it (or to keep this information for a certain time, in which case we will comply with your deletion request only after we have fulfilled such requirements). When we delete any information, it will be deleted from the active database, but may remain in our archives. We may also retain your information for fraud or similar purposes.

(e) Applications.   You can stop all collection of information by the Application(s) by uninstalling the Application(s). You may use the standard uninstall processes as may be available as part of your mobile device or via the mobile application marketplace or network.

10. Changes to This Privacy Policy.

This Privacy Policy may be updated from time to time for any reason. We will notify you of any changes to our Privacy Policy by posting the new Privacy Policy at and we will change the “Last Updated” date above. You should consult this Privacy Policy regularly for any changes.

Questions? Contact Us

If you have any questions about our privacy practices or this Privacy Policy, please contact us by email at [email protected]

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